As the 2025-2026 Superliga season begins, Romanian top-flight clubs are intensively selling season tickets with prices reflecting diverse fan experiences, from economical student options to exclusive VIP packages. Notably, FCSB continues its decade-long tradition of not offering season tickets, selling individual match tickets instead, a strategy that contrasts with other leading clubs aiming to secure fan loyalty through subscriptions[2].
Ticket prices vary widely: the cheapest season ticket is at Petrolul for students and pensioners at just 100 lei, while the most expensive is the VIP lounge at Unirea Slobozia, commanding 15,000 lei[2]. Clubs like Dinamo offer a broad range, from 540 lei for supporters to 9,000 lei for VIP experiences with luxurious services including gourmet food and exclusive seating at the Arcul de Triumf stadium[1]. Similarly, Rapid and CFR Cluj provide various tiers with discounts for returning fans, students, and pensioners, alongside premium networking opportunities within business lounges[1][3].
This mosaic of pricing structures reflects an evolving marketing approach in Romanian football, balancing accessibility for average fans with premium experiences for corporate clients and affluent supporters. The absence of season tickets at FCSB may impact their matchday attendance dynamics compared to rivals who build early season momentum through subscriptions. This season’s fan engagement strategies and pricing models could influence attendance figures, club revenues, and overall atmosphere in stadiums across Romania[2].
Insight: The varied subscription strategies and pricing tiers among Superliga clubs suggest a competitive battle not only on the pitch but also in attracting and retaining a diverse fan base throughout the 2025-2026 season.