The Liga Profesionistă de Fotbal (LPF) has announced a 10% increase in TV rights for the upcoming season, raising the annual revenue from €30 million to approximately €33 million. This boost is attributed to both a new contract extension and an additional €1 million allocation for participating teams, distributed based on audience metrics and performance. The increase is significant, especially in the current economic context, and is crucial for maintaining the financial stability of clubs in the league. The lack of strong competition in the Romanian media market, dominated by Digi Sport, limits further substantial growth in TV rights. This development underscores the importance of TV revenue for sustaining clubs in less commercially prominent leagues.
