The Romanian powerhouse, Rapid, unveiled their new kits for the upcoming 2026/2027 season, marking a significant milestone in the club’s history. However, the highlight of the event was the thought-provoking speech delivered by Dan Șucu, the majority shareholder of Rapid.
In his address, Șucu emphasized the importance of values in the club’s growth and development. He stressed that Rapid’s ultimate goal is not just to win matches, but to build a club that exemplifies responsible leadership and sets a benchmark for the sport.
**A Club Built on Trust**
Șucu began his speech by highlighting the value of trust, which he believes is the cornerstone of Rapid’s existence. “Rapid lives for a century because of trust,” he said, emphasizing the importance of the bond between the club and its fans.
The patron’s words were a testament to the club’s rich history, which has been marked by periods of glory, suffering, and rebirth. Rapid has faced numerous challenges, including financial difficulties, but has always managed to overcome them.
“Few clubs in Europe have faced the trials that Rapid has faced,” Șucu noted, acknowledging the club’s resilience. “We have known glory, we have known hardship, and we have known failure, but we have also known rebirth.”
**A Call to Action for Romanian Business**
In a passionate appeal, Șucu urged Romanian companies to invest more in sports, which he believes is one of the most intelligent long-term investments. “I believe that it’s time for Romanian companies to invest more in sports,” he said. “Not out of obligation, not out of marketing, but because it’s one of the most valuable investments in the long run.”
Șucu emphasized that a strong sports sector can have a positive impact on society, promoting values such as discipline, unity, and optimism. He envisioned a future where Romania has the best sports academies in Eastern Europe, where young athletes look up to sports heroes rather than fleeting celebrities.
**A New Era for Rapid**
Rapid’s new kits marked the beginning of a new chapter in the club’s history. With a clear vision for the future, the club is poised to take on new challenges and make a significant impact in the world of Romanian football.
As Șucu concluded his speech, he left his audience with a sense of hope and optimism. “Rapid takes this step every day, and we do it together,” he said, inspiring fans and stakeholders alike to join the club on its journey towards a brighter future.
Rapid’s commitment to building a better future for Romanian football is a testament to the power of sports to bring people together and create positive change. As the club embarks on this new chapter, it will be exciting to see how its vision for the future unfolds.