Dinamo Bucuresti’s new Puma! A new era is dawning on Dinamo București as the club unveiled its brand-new Puma kit for the 2026-2027 season, marking a significant departure from its traditional identity. The new kit, which has been met with a mix of excitement and skepticism from fans, is the first major overhaul of the club’s visual identity since its inception.
The new Puma kit is a far cry from the traditional red and white stripes that have come to define Dinamo’s brand. Instead, the new design features a bold, red-dominated aesthetic with white vertical stripes, white sleeves, and a distinctive V-shaped collar. The Puma logo and Dinamo’s new crest, inspired by the slogan “FCD în ADN” (“FCD in DNA”), take center stage on the chest, while the sponsor’s logo, Superbet, is prominently displayed on the front. The back of the shirt features the phrase “FCD în ADN” under the collar, a nod to the club’s rich history and heritage.
Behind the Scenes: The Design Process
According to sources close to the club, the design process for the new kit was a collaborative effort between Puma’s design team and Dinamo’s management. The goal was to create a kit that would not only reflect the club’s values and identity but also appeal to a new generation of fans. The result is a bold, eye-catching design that is sure to turn heads on the pitch.
A Look at the New Kit
The new Puma kit comes in three variants: the home kit, the away kit, and the third kit. The home kit features a predominantly red design with white vertical stripes, while the away kit is a sleek, all-white design with red accents on the sides, collar, and sleeves. The third kit is a bold, black-and-brown combination with a vibrant, orange-red collar and trim. All three kits feature the Puma logo and Dinamo’s new crest prominently displayed.
The new Puma kit is available now in the Dinamo shop, with a special pre-order campaign offering exclusive benefits, including a 10% discount, free personalization, and free shipping. Fans can also participate in a draw to win VIP experience tickets and a special “Dinamo suntem toți!” (“Dinamo we are all!”) badge, available exclusively during the pre-order period.
Dinamo’s new Puma kit marks a significant departure from its traditional identity, but it’s clear that the club is committed to innovation and progress. As the team looks to build on its successful 2025-2026 season, in which it finished fourth in the league and qualified for the Conference League final, the new kit is sure to be a talking point on the pitch and in the stands.
With the new kit in place, Dinamo is poised to take the next step in its journey towards becoming a top-tier European club. One thing is certain: the 2026-2027 season is shaping up to be an exciting one for Dinamo fans.